Inspira was created to help organizations and communities strengthen connection, communication, and long-term impact through culturally responsive strategy and implementation.
As a boutique bilingual consulting and creative agency, Inspira brings together expertise in community engagement, economic development, strategic communications, marketing, event production, and cultural initiatives. Our work is rooted in collaboration, authenticity, and meaningful community relationships.
We believe successful projects are built through trust, cultural understanding, and solutions tailored to the people they serve.
About Inspira
Mission Statement
To inspire and empower communities through engagement, strategic partnerships, and culturally rooted development that celebrates local heritage, strengthens economic opportunity, and enhances quality of life.
Inspirar y empoderar a las comunidades a través de la participación, las alianzas estratégicas y el desarrollo con raíces culturales que celebre el patrimonio local, fortalezca las oportunidades económicas y mejore la calidad de vida.
Vision Statement
To be Oklahoma’s leading force in community transformation by bridging culture, commerce, communication, and collaboration to create thriving and connected communities.
Ser la organización líder en Oklahoma en la transformación comunitaria, uniendo la cultura, el comercio, la comunicación y la colaboración para construir comunidades prósperas, conectadas y sostenibles.
Core Values
Authenticity – Honoring local identity, culture, and community voice in every project.
Collaboration – Building strong partnerships across public, private, and nonprofit sectors.
Innovation – Creating forward-thinking, sustainable solutions.
Impact – Advancing measurable outcomes that support long-term community and organizational growth.
Integrity - Leading with transparency, professionalism, and trust.
Meet the Team
Deanna Cardenas - CEO/Founder
Deanna Cardenas is a bilingual community leader, consultant, and cultural strategist with more than 25 years of experience serving Oklahoma’s diverse communities. Her work spans community engagement, nonprofit leadership, cultural arts advocacy, and strategic partnerships—bringing a unique blend of insight, trust, and relationship-building to every project.
Deanna began her career in commercial property management before transitioning into real estate, where her ability to connect deeply with clients and communities quickly set her apart. As the region’s Hispanic population grew, she became a trusted advisor and advocate, leveraging her cultural and linguistic fluency to bridge gaps, elevate community voices, and support families navigating key life decisions.
Beyond her professional work, Deanna has built a long track record of service across Oklahoma’s civic, business, and nonprofit sectors. She has served on numerous boards and advisory councils— Girl Scouts Western Oklahoma, Other Options Food Pantry, Holy Angels Education Center, Oklahoma Hispanic Institute, Catholic Charities, the Mercy Health Foundation, and the governing board of the Oklahoma State Arts Council. She has contributed to statewide efforts in arts access, economic empowerment, social services, and cultural programming.
Her experience in fundraising, event planning, community outreach, and organizational development gives her a strong foundation for Inspira’s consulting work. She brings a distinctive perspective shaped by decades of hands-on service, cross-sector leadership, and a genuine commitment to helping communities thrive.
Today, Deanna and her team continue to serve as leading bilingual real estate advisors with Chinowth & Cohen. Through her role as CEO of Inspira Consulting Group, Deanna is dedicated to helping communities thrive by bringing people, ideas, and resources together. Through strategic planning, community development, marketing, and public relations initiatives, she is committed to helping organizations build stronger relationships and create lasting change. Deanna invests her energy in strengthening families, neighborhoods, and businesses, believing that thriving communities are built through collaboration, service, and a shared vision for the future.
Veronica Alarcon -
Chief Strategy Officer/Co-Founder
A beacon of national service, Veronica Alarcon has shaped the lives of countless communities over her decades of work serving such entities as AmeriCorps, UnidosUS; the largest Latino, constituency-based, civil rights & advocacy, social justice organization in the nation, as well as the OK Department of Commerce, just to name a few. Veronica has stood in the gap for marginalized communities, educating and advocating with authenticity, empathy, passion, compassion, and care.
Social Impact Architect, Alarcon is compelled by the challenge to transform and develop BIPOC (Black Indigenous, Communities of Color) communities, LMI (Low to moderate income) communities and immigrant communities through capacity-building strategies, connecting funding initiatives and partnerships to equity driven initiatives.
Curriculum author for soft skills, mental health, and board development, Alarcon is adept in analysis, conducting scientific evaluation and crafting solutions to challenges in the nonprofit sector, government agencies and higher education through intellectual curiosity, mixed method research methodologies and data collection.
Veronica possesses professional experience in all forms of energy with a specialty in Renewable Energy Solutions.
An expert in managing the delivery, development, design, specialized training and improvement of federal program requirements, application submission procedures, program interaction, capacity building; and increased program efficacy, Veronica is an expert in coordinating multi-state planning projects, procuring and overseeing multi-million dollar grants, creating uncompromised community impact.
Derived from the deep belief that equal access to educational opportunities can and will pivot the trajectory of one’s future, Veronica has dedicated herself to the tenacious task of transforming techniques in mentoring students and young professionals in higher education as well as the nonprofit sector.
Inspired by the idea that philanthropy and volunteerism are taught and recognized in a distinct manner within BIPOC communities, Veronica is impassioned by the role to represent marginalized communities,
highlighting the innovative, often unconventional contributions of these extraordinary individuals and institutions.
Ashley Caballero -
Communications Director
Ashley Caballero is a communications and marketing professional with experience in higher education, journalism, public relations, and digital marketing strategy. She currently serves as a Business Communication Instructor in the University of Oklahoma’s Price College of Business.
Her background includes brand messaging, SEO content strategy, public relations, copywriting, social media strategy, and digital campaign management. Ashley has worked with organizations in media, film, fashion, and national brand development, helping strengthen audience engagement and brand visibility through strategic communications and storytelling.
Ashley specializes in helping organizations communicate with clarity, authenticity, and cultural relevance through integrated communications strategies that strengthen visibility, engagement, and long-term impact.
Wilmari Ruiz -
Marketing Director
Wilmari Ruiz is an award-winning strategic marketing and communications professional with experience in integrated marketing, bilingual outreach, sponsorship engagement, live event production, and community-focused campaign development. She combines strategy, audience engagement, and creative execution to help organizations strengthen visibility, connection, and long-term impact.
Her background spans traditional media, including radio, television, and print advertising, as well as digital marketing, public outreach, cultural programming, and event production. She has supported campaigns and initiatives across nonprofit, educational, entertainment, and community-based organizations throughout Oklahoma.
Wilmari brings extensive experience in community engagement, sponsorship development, artist and talent management, event logistics, and culturally centered programming. Her work has helped organizations connect with diverse audiences through meaningful experiences, including contributions to arts and cultural initiatives that promote community connection and engagement.
Wilmari specializes in helping organizations build visibility, strengthen relationships, and move projects from concept to implementation through collaborative, community-centered strategies.
Contact us
If you value collaboration and community-centered solutions, we would welcome the opportunity to connect.
Si valora la colaboración y la búsqueda de soluciones comunitarias, nos encantaría tener la oportunidad de conversar.